Recently I have been paying more attention to my writing career. Sorry, I’ve got a bit carried away there. What I meant to say was,” I’ve been paying a bit more attention to my desire to have a writing career”. A couple of people, and you know who you are, have sought to ease my journey with some well placed advice.
I’ve sensed, very discretely, that they have been slightly baffled by my unworldly lack of awareness of all things “Marketing”. There is a documentary called “Searching for Sugarman” which, among other things, won the Oscar for best documentary at this years ceremony, and tells the story of an amazing and modest songwriter/ poet who recorded two albums in 1970 or thereabouts, which bombed utterly only, without anyone knowing, for him to become bigger than Elvis or the Beatles in South Africa via Bootleg recordings and other strange twists of fate. He became the musical voice of the anti-apartheid movement in that country while working away in his construction job in Detroit, utterly unaware of his musical standing abroad.
A brief flirtation with honesty forces me to the conclusion that I possibly am not as talented as this man but we share a common approach to marketing. Both of us are proof of how important a grasp of its disciplines are. or in his case were, to the modern “creative”.
There must a pub, located somewhere in a back streets of the ” Afterlife” where a selection of “Mute inglorious Milton’s” wish they had been a little more switched on with the basics of blowing their own trumpets in the discordant band of life located on a noisy planet somewhere beneath their feet.
Not talking about myself for a second, which naturally lowers my level of interest, although it may raise yours, I’ve found the presence of “Sugarman” in the creative universe to be very inspiring. He’s made me believe, if only half-heartedly, that true talent is its own marketing, and that I do not need to learn how to put photographs up with my posts. On the other hand, it may be the case that not knowing how to put photographs up on my Blog, and litter it with “keywords” and the rest has saved me from the awful truth that when I say “talent” I really mean some ability, with the emphasis on the word “Some” !. I am not seeking for praise here, faint or otherwise. The ability of the internet to increase an individuals powers of self-delusion becomes more apparent to me every day.
It has also taught me that funny old guy sucking on a fruit lozenge at the bus-stop may really be the greatest poet since T.S. Eliot. Should I wander over to him and ask for his “pre-fame” autograph.